MWG also signed a strategic partnership agreement on June 23 with the Hoang Anh Gia Lai Group (HAGL), a multi-sector group from Vietnam that engages in fields from agriculture to power generation, to provide fresh fruit to MWG’s Bach Hoa Xanh chain in Vietnam. If things go according to plan, it will calculate the possibility of expanding into Myanmar or Laos, according to the company.
#Bigphone cambodia trial
Ho Viet Dong, CEO of MWG in Cambodia.īigPhone is a trial for MWG in seizing overseas opportunities and testing the company’s systems when operating outside of Vietnam. “The fake phone market in Cambodia is an issue, while the training of staff for long-term planning also needs to be considered further,” said Mr. The launch of other BigPhone stores will depend on the business performance in the first three month of the initial store, which is currently being promoted by roadshows, leafleting, and other marketing activities. The first BigPhone store is projected to earn average revenue of $100,000 per month. The remaining 15 per cent are accessories and SIM and phone cards.ĭue to the low consumption in Cambodia, laptops will only be sold when other core products have generated stable revenues. Samsung phones and tablets are in the majority, followed by those from Huawei, OPPO, Camfone, and LG, while Apple and Nokia products will be available in July. Initially, BigPhone will focus on mobile phones and tablets, which account for 85 per cent of all products in the store. The Mobile World Group (MWG) officially launched its first overseas store, “BigPhone” in Phnom Penh, Cambodia, on June 23, to approach Cambodians and visitors to the country and with a look similar to its stores in Vietnam.
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